UnitedHealth Group Hiring for Associate Director Talent Marketing – Multiple Locations at Bangalore, India Full Time

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Come make an impact on the communities we serve as we help advance health equity on a global scale. Here, you will find talented peers, comprehensive benefits, a culture guided by diversity and inclusion, career growth opportunities and your life’s best work.(sm)

As the Senior Lead for Talent Marketing at Optum APAC, you will be responsible to maintain and build the Employer Brand reputation as an employer for Optum APAC in-line with the Enterprise strategy. The goal is to appropriately present Optum as a desirable employer to attract high-quality candidates. It is important to connect with the company’s purpose and understand Optum’s values and key messaging pillars.

Position in this function focus on the Talent from the lens of the Brand.

Primary Responsibilities:

• Understand clearly, Optum’s brand purpose and align with the Enterprise Employer Brand strategy

• Plan and implement a recruitment marketing and employer branding strategy in line with the above point to attract high-quality applicants

• Plan and manage recruitment media campaigns and newsletters

• Track, measure and report on campaign results

• Oversee the company’s career site and suggest improvements

• Create engaging job descriptions

• Identify the tactics and platforms that will be most effective in reaching a specified talent pool

• Design communication strategy for recruiting events

• Generate monthly updates for the company’s leadership about upcoming recruitment marketing initiatives

• Create monthly reports on key recruitment marketing metrics

• Communicate and network regularly with TA partners to get a clear view of the company’s hiring needs and organizational goals

• Suggest new ideas for improving candidate experience and engagement

• Research marketing and advertising trends in the staffing industry

• Keep abreast of new trends in social media channels

• Immerse yourself to understand the recruitment processes and candidates selection methods

• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

How you’ll make an impact:

• Creating the employer brand in alignment with Enterprise for APAC

• Building brand awareness in IND and PHL

• Engaging brand followers with geo-focused content

• Managing the career website

• Overseeing the candidate’s experience

• Managing the employer’s reputation

• Defining talent pool and improving media targeting

• Determining channels to recruit

• Developing a campus/veteran/diversity recruiting strategy

• Creating and curating content

• Optimizing channel and advertising spend

• Driving qualified applicants to open jobs

• Building a talent network/talent community

• Generating a pipeline of qualified leads

• Converting leads into applicants

• Amplifying employee ambassadors

• Tracking, measuring and reporting on campaign result

Required Qualifications:

• Networking skills to collaborate across Talent Acquisition, partner with Brand Marketing, support Business Units and work with external agencies and vendors to make big things happen

• Outstanding organizational and time management skills

• Excellent communication and interpersonal skills

• Communicate authentically and transparently

• Passion for healthcare and contributing to helping people lead healthier lives

• Creative thinker and proactive problem solver

• Ability to multitask and prioritize daily workload

Careers with Optum . Our objective is to make health care simpler and more effective for everyone. With our hands at work across all aspects of health, you can play a role in creating a healthier world, one insight, one connection and one person at a time. We bring together some of the greatest minds and ideas to take health care to its fullest potential, promoting health equity and accessibility. Work with diverse, engaged and high-performing teams to help solve important challenges.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes an enterprise priority reflected in our mission.

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