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Private Jobs / Private Sector
Zee Entertainment Enterprises Limited Hiring for ZEE – Lead – Brand Management – GEC at Mumbai Metropolitan Region Full Time
- Brand Planning
- Ideating and strategizing 360-degree marketing campaigns for launch and sustenance campaigns- Create Viral and Organic reach for the content via innovative social and PR campaigns for digital & social mediums- Finalization of the launches and brand sustenance activities in coordination with the business heads- Work closely with the programming and consumer research & insights teams for developing the annual brand calendar
- Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & other phases- Understanding the social media analytics and generating insights out of the same. Management & leveraging social media & online reputation management of the brand.
- Liasioning & Conceptualization
- To conduct Brand track studies by spearheading relevant Market Research to monitor trends and consumer perception- Cost effective and ROI driven media planning & buying activities- Ensure support to the sales team- Constant innovation in terms of media and marketing strategies to keep ahead of competition- Execution
- Identify potential brand partnerships & strategy tie ups with media and non-media partners (internal & external) for effective campaigns- Oversee execution of communication strategies for the brand/ channel, new show launches and sustenance activities- Budget allocation & cost effectiveness
- Responsible to finalize the budget in accordance to the Marketing head and tracking the same for launches, sustenance or trade activities- Conducting value analysis the value add of campaigns
- Internal stakeholders
- Channel research, OAP & programming, Sales, Network marketing, Distribution marketing, Finance- External stakeholders
- PR, Creative agency, Planning & buying agency (ref:iimjobs.com)