ZS Hiring for Account Enablement Marketing Lead/ New Delhi at Gurgaon, Haryana, India Full Time

Job Description

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ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. From R&D to portfolio strategy, customer insights, marketing and sales strategy, operations and technology, we leverage our deep industry expertise and leading-edge analytics to create solutions that work in the real world. Our most valuable asset is our people—a fact that’s reflected in our values-driven organization in which new perspectives are integral and new ideas are celebrated. ZSers are passionately committed to helping companies and their customers thrive in industries ranging from healthcare and life sciences, to high-tech, financial services, travel and transportation, and beyond.

ZS’s India Capability & Expertise Center (CEC) houses more than 60% of ZS people across three offices in New Delhi, Pune and Bengaluru. Our teams work with colleagues across North America, Europe and East Asia to create and deliver real world solutions to the clients who drive our business. The CEC maintains standards of analytical, operational and technological excellence across our capability groups. Together, our collective knowledge enables each ZS team to deliver superior results to our clients. : The Marketing & Communications group helps build the ZS brand, champion thought leadership, support business development and engage our past, present and future workforce.
ACCOUNT ENABLEMENT MARKETING LEAD
We are seeking an experienced Account Enablement Marketing Lead to join our New Delhi office. This role will help build and activate an enablement function that will arm the ZS sales team with content and promotions to help support their sales efforts – accelerating sales pipeline, improving sales effectiveness and ultimately winning new business within existing, large pharmaceutical accounts.
In this role, your primary focus will be ensuring the ZS account/sales teams are armed with essential information related to marketing & communications content and activities. This will include working side-by-side with the portfolio marketing team to ensure you’re sharing relevant marketing campaign messages and promotions, the latest thought leadership and selling tools available, client event speaking opportunities and more. In addition, you’ll work with the marketing analytics team to obtain insights into client activity to share with sales teams, including new leads, content views, event attendance, etc. Lastly, you’ll work to implement new strategies to connect and prioritize the messages sent from the marketing & communications team to the sales team to ensure that sales teams aren’t overwhelmed by information and rather find value in what and how we communicate with them.
The role requires an understanding B2B sales enablement and marketing fundamentals, strong organization and project management skills for tactical responsibilities and experience implementing successful enablement and internal communication initiatives.
RESPONSIBILITIES:

• Liaison between account teams and ZS marketing and communications. Partner with stakeholders to understand industry and business drivers, marketing activation strategies and selling processes to help inform your sales enablement strategy.
• Create a comprehensive sales enablement plan that marries (and prioritizes) the needs of sales and marketing. Develop a communications calendar that clearly outlines what will be communicated to sales and when to ensure the marketing & communications team isn’t burdening the account teams unnecessarily.
• Lead the creation, activation and optimization of tools and resources that inform and enable account teams’ outreach to clients. This includes creating client insight reports, promoting use of and training on ZS’ social sharing tool, crafting client-ready messaging, sharing best practices for client outreach and more.
• Manage budget allocation for sales enablement programs.
• Measure and assess sales enablement activities, and report on outcomes and effectiveness to business stakeholders

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, or Business. MBA a plus.
• 5-7+ years in B2B sales enablement / solution marketing experience.
• 2+ years of experience in sales enablement for professional services firm.
• Experience coaching, mentoring, and managing others preferred.
• Demonstrated skills collaborating with business stakeholders, including senior leaders within a highly matrixed organization.
• Exceptional presentation and communication skills – both verbal and written, including experience presenting to and influencing senior executives.
• Demonstrated experience understanding content strategy and operations; aligning content to buyer’s journey and content marketing.
• Experience with marketing automation platforms (Marketo), CRM systems (SF.com), sales enablement platforms (SharePoint), social media, and SEO a plus.
• Goal-oriented and collaborative with the ability to take initiative and deliver projects unsupervised. Exceptional organizational project and people management skills with attention to detail.
• Flexibility to work across time zones, including evening India hours to interact with global team based in the US.

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ZS is a global consulting firm. Fluency in English is required; additional fluency in at least one European or Asian language is desirable.

Candidates must possess work authorization for their intended country of employment. An on-line application, including a full set of transcripts (official or unofficial), is required to be considered.

ZS offers a competitive compensation package with salary and bonus incentives, plus an attractive benefits package.

NO AGENCY CALLS, PLEASE.