Aditya Birla Group Hiring for Lead – Digital Marketing (Corporate) at Maharashtra, India Full Time

Purpose : Design & implement digital marketing initiatives to expand customer reach, create a unique customer experience and engagement online, and increase the conversion ratio through various platforms

Principal Accountabilities

Market Intelligence and Marketing Strategy –

Stay updated on industry trends, market conditions, and competitor activities. Conduct studies to gain deep insights into consumer behavior, preferences, and motivations to formulate a digital marketing strategy. Analyse consumer data to identify trends, patterns, and emerging needs to drive strategic digital marketing-related decisions. Regularly review market research reports, participate in industry conferences, and engage in professional networking to gather insights.

Brand Positioning –

Oversee the design, functionality, and content of the corporate website to ensure it reflects the brand identity, values, and positioning effectively. Extract actionable insights from the analysis of brand health scores to inform strategic decision-making and optimize digital marketing strategies. Compare organization’s brand positioning with that of competitors. Identify gaps and opportunities where the organization can differentiate itself or capitalize on unique strengths.

Product Development & Product Marketing –

Analyse the market insights collated by the Market Intelligence Team to design the project marketing plan. Develop and execute comprehensive digital campaigns to promote products/properties effectively across various digital channels. Oversee the development, maintenance, and optimization of the project microsite to ensure a user-friendly experience, optimized for lead generation, property showcasing, and conversion optimization. Monitor and analyse the performance of digital marketing campaigns and initiatives and email marketing software to track key metrics, identify trends, and optimize strategies for maximum ROI. Conduct A/B testing, user experience (UX) optimization, and conversion rate optimization (CRO) activities to improve project microsite performance, increase lead generation, and enhance the overall effectiveness of digital marketing efforts. Implement SEO best practices to improve the visibility and ranking of the property listings in search engine results pages (SERPs), driving organic traffic and increasing online visibility.

Presales Leadership –

Plan, execute, and optimize digital lead generation campaigns across various channels, including search engines, email, and display advertising, to attract qualified leads and prospects for presales engagement. Develop and distribute high-quality content assets, such as blog posts, articles, videos, and infographics, to support presales efforts and educate prospects about products or services. Develop and execute email marketing campaigns to nurture leads and prospects throughout the presales journey, providing valuable content, offers, and incentives to drive engagement and conversion. Lead product visualization initiatives covering – VR, Walk-Throughs, and 3D Experiences. Provide and continuously update the content of the online sales platform for improved customer experience. Supervise and conduct briefings for call centers to ensure consistent brand messaging and guide them on driving leads to action.

Media Planning & Execution –

Define and set clear and measurable objectives for media planning efforts, focusing on brand awareness and lead generation through digital media to achieve business goals. Allocate and optimize the budget for media planning activities, ensuring resources are maximized to achieve desired outcomes and ROI across online channels. Identify and determine the most effective online media channels for reaching the target audience.

People Management & Development –

Carry out performance appraisal; assess capability and training needs of individuals in the function. Ensure adequate skills and competencies are developed in the team to minimize the risk of attrition.