Amazon Hiring for Category Marketing Manager , Shoes at Bengaluru, Karnataka, India Full Time

Amazon.in Fashion team is seeking a creative, analytical, and highly motivated Category Marketing Manager for the Shoes business to develop, execute, and evaluate merchandising, marketing, and site experience.

The successful candidate for this high impact role should be a self-starter with a passion for independent, creative problem-solving, have proven data analysis skills, demonstrate great content creation chops (i.e. strong writing skills), show strong ownership and commitment, have proven leadership experience in managing projects, and bring relevant insights in marketing and merchandising.

Role & Responsibilities

Own projects with considerable scope and/or complexity with significant impact on customer experience and Amazon’s business

Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.

Possess a deep understanding of all traffic-driving mechanisms (Search, Social media, Push notifications, Affiliates, Email, SEO etc.) and actively engaging in optimization of those channels for the business.

Own creation of marketing programs, and multiple key traffic drivers, to acquire new customers.

Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.

Conduct in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives.

Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions.

Work closely with brands to develop brand calendars and drive brand initiatives across marketing channels.

Understand and use merchandising and customer-facing metrics to guide decision making.

Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.

Present to senior management externally and internally.

Meet business goals while ensuring a top-notch customer experience.

We are open to hiring candidates to work out of one of the following locations:

Bengaluru, KA, IND

Basic Qualifications

• 3+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Company – ASSPL – Karnataka

Job ID: A2502874