Amex Hiring for Analyst at Gurgaon, Haryana, India Full Time

Job Description

You Lead the Way. We’ve Got Your Back. At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day. Functional Description: The Campaign Delivery Specialist in B2C targeting & segmentation team is responsible for delivering campaigns to card members apart from being involved in assisting the marketing team with sizing analysis and data extraction. A B2C campaign focuses on offers targeted for Card Members. The job requires consultation on campaign sizing and targeting segmentation to the client manager, marketing managers.
The role also demands that the person is aware of a campaign life cycle and the role of different parties involved in delivering the campaign from conceptualization to market. The role also requires understanding of marketing concepts like creating test and control population for campaigns, direct marketing basics, Segmentation and Channel Strategy. The job also involves in working with other functional teams to access data elements, understand data being leveraged for campaigns and identify process improvement opportunities. From a technical perspective, the individual should have exposure to a campaign management tool like UNICA, Epiphany or home grown tool and strong knowledge of SAS and/or python. Minimum Qualifications

• Master’s Degree or 4+ years of work experience.
• Excellent communication skills as it requires interfacing with global marketing partners on clarificatory discussions and alignment on the deliverables
• 2 years+ experience on standard Campaign management tool like Epiphany, Unica etc.
• Strong inter personal skills
• Strong experience in analytical ability including statistical analysis
• Strong Skill in usage of Campaign tools along with experience on Python/SAS, VBA, Advanced Excel, MS Office
• Strong experience with process improvement methodologies
• Exposure to Credit card domain would be a plus

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.