Arin Consultancy Hiring for Marketing Automation Specialist at    Nariman Point, Mumbai, Maharashtra, India Full Time

Job Description

Marketing/Advertising/PR Mumbai Western Suburbs May 12, 2022 – May 13, 2023 Mutual Fund

Job Overview

• Office Location (Area) Nariman Point
• Required Education Graduate / Post Graduate
• Course Type Full Time
• Min Required Experience (Years) 5
• Max Required Experience (Years) 10

Job Responsibilities: KPI – Measurable contribution to sales, revenue and achievement of other key digital and marketing performance indicators that demonstrate tangible business impact and growth by acquiring new customers and building repeat business.

• To strategize, design, deliver and manage compelling digital customer experiences, including mobile first creatives and campaign landing pages via Marketing Automation platform.
• Manage lead campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies, messaging, positioning, creative & content mapping
• Act as a subject matter expert on audience data and segmentation to deliver highly targeted, personalized campaigns that focus producing exceptional results in lead generation, sales enablement, and customer lifecycle marketing.
• Ensure the digital journeys deliver superior customer experience to prospects & existing customers via Conduct continuous A/B testing between/in campaigns
• Through platform reports & Google Analytics – analyzing user behavior, draw insights from these numbers and use the same in campaign journeys & communications
• Understand the marketing funnel for the business and effective format/channels for each stage of the funnel
• Influence marketing, brand and content teams to develop the right content and collaterals that are channel specific for campaign execution
• Work closely with designers & content specialists to curate the collaterals which give better open rates, CTR%, leads and sales.
• Create daily/weekly/monthly dashboards, analyze campaign performance and publish the same
• Proactively research and implement the latest best practices & strategies
• To analyze data & identify areas of improvement which will have a positive impact on customer acquisition
• To manage the interface between Business and Technology
• Develop outstanding marketing programs that can be executed through multiple marketing channels (email, direct mail, webinars, social/blog, podcasts)
• Collaborate with the Sales team to optimize how we target accounts to drive increased adoption.

Qualifications

• Graduate / Post-Graduate

Experience

• Proven years of marketing automation experience.

Functional Competencies

• Knowledge of SmarTech (Netcore’s Marketing Automation Tool) is a plus but should have had hands on experience with at least 1 marketing automation tool.
• Strong analytical skills, data driven, and fanatical obsession with achieving set goals and ROI
• Possess the creative ability to string the marketing touches to move a prospect from awareness to consideration to purchase
• Expert knowledge of demand generation mix including email marketing, direct mail, social media, online marketing & webinars

Behavioural Competencies

• Must be highly organized, self-motivated with a sense of urgency towards closure of deliverables.
• Able to think critically and exercise independent judgment and discretion.
• Excellent accuracy & attention to detail
• Result oriented & tenacious
• Strong ability to communicate verbally and written with internal and external clients maintaining strong relationships