Good experience to execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Hands on experience to track, report, and analyze website analytics and PPC initiatives and campaigns
Should be able to manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Strong Knowledge of managing email marketing: Suggest mailer ideas, find target audience emails, track performance and leads through mailers
Strong Knowledge of optimize copy and landing pages for search engine marketing
Thoroughly clear about how to perform ongoing keyword discovery, expansion and optimization
Good experience of research and implement search engine optimization recommendations
Good experience of research and analyze competitor s advertising links
Strong Knowledge of developing and implementing link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Good experience in working with editorial and marketing teams to drive SEO in content creation and content programming
Hands on experience in recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Desired Profile:
Expert in the latest Google algorithms Proven SEO experience Proven experience in handling email campaigns, email marketing, business generation through newsletters. Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition Experience on website analytics tools (e.,
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