JD – MC L3 – ASM Sales
Job Title:
Area Sales Manager
Job Code:
MC/Area Sales Manager/L3
Function:
Sales – MC
Sub-function:
–
Reports to:
Divisional/Regional Manager – MC
Office/Location:
1. JOB PURPOSE
The Area Sales Manager is responsible for overseeing sales operations, meeting volume/revenue targets, network sufficiency, local marketing, Digital marketing (Dealer/ Local), and managing the Dealer sales team in the region.
REPORTING RELATIONSHIPS
Reporting to
Direct Reports
Divisional Manager (L2) – Sales
NIL
INTERACTION WITH STAKEHOLDERS
Internal
External
Direct
Sales team
Marketing team
Finance team
Network Development team
Sales Planning team
Dealerships
Activation agencies
Customers
Digital Marketing Agency
BAFL , Other financers
Indirect
4. JOB REQUIREMENTS
Educational
Qualifications
Essential: Any graduate from a premier institute.
Desired: Post graduate from a premier institute.
Work Exp
Min: 4
Max: 8
BU Specification
Preferably FMCG/FMCD/Automotive
Age
Min: 26
Max: 35
Need for travel
High
5. KEY COMPETENCIES
Technical/Functional
Understanding of sales processes
Dealership Management
Product Knowledge
Knowledge of TPM
Market Intelligence
Knowledge of NPS
Competition Tracking
Network development
Negotiation and Conflict Resolution
Sales Training
Local Digital Activation
Marketing
Behavioural
Continuously raise the bar
Ensure results with speed
Meet customer expectations
6. KEY RESPONSIBILITIES
Sales Planning
Dealership Management
Network Expansion & Development
Market Research, Brand Building & Product Promotion
Developing / Establishing sales processes
Sales Training
Driving reach and penetration through channel.
7. KEY RESULT AREAS
Customer Experience
Sales Vs Target
Adequacy of Network Coverage
Systems & Processes
Finance
Manpower
Project
Local Level marketing
8. OTHER REQUIREMENTS
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