Diageo Hiring for Regional Customer Marketing Manager at Mumbai, India Full Time

Job Description :

Position Name – Regional Customer Marketing Manager (Level 5A)

Reports to : Regional Customer Marketing Head

Purpose of the Role : This role is responsible for all brand related activities at the regional level by designing and implementing image building activities with the objective to drive sales through various marketing activities like consumer activations, brand visibility and events leading to brand awareness and top of the mind recall

Typical Role Requirements

Qualification : MBA Experience: > 6 years’ experience

Knowledge & skills : – Marketing framework – planning, budgeting, execution and review. Analytical & reasoning skills, Communication & negotiation skills

Leadership Band – Strategic Implementation, Operational Implementation

Proximity to Business – Market Strategy Development, Business and Commercial Planning and partnering (Collaboration & Influencing).

Areas of Responsibility

1) Strategize and execute customer marketing initiatives and activations in coordination with brand marketing team and regional sales team. Lead the quarterly/annual planning in coordination with Marketing & Sales team within the project vertical

2) Identifying and executing brand communication options at various channels as per brand imperatives. Understand regional nuances in channels which are used in designing local programs keeping in mind brand, channel and micro channel.

3) Budget planning across various brands and ensuring seamless execution of brand plans within the budgetary framework while ensuring adherence to brand guidelines. Ensure marketing spend stays within the approved budgets at the regional level.

4) Develop visibility strategy for respective channel and oversee execution. To innovate in terms of display units, collaterals to drive visibility across the region. Should work towards standardization of processes, signage and bring about economies of scale by effective vendor management and evaluating vendors

5) Drive seamless route to consumer effectiveness by building brand imagery, creating demand through consumer winning activations, perfect outlet program and leveraging USL portfolio for effective sell-out.

6) Establish a robust measurement mechanism for customer marketing initiatives and highlight the performance at the regional Level. Monitor and evaluate performance to define actionable learning for improvement

7) Understand channel’s best practices in FMCG related industries and leverage it by incorporating key insights in channel programs.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

RPC Mumbai

Additional Locations :

Job Posting Start Date :

2022-08-12-07:00

As a global leader in beverage alcohol, our 200+ brands are part of everyday celebrations in over 180 countries. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world.

Ever since Arthur Guinness took out a 9,000 year lease on a Dublin brewery, some 250 years ago, we became a business that is defined by the character of the people who work here. It took immense character from Alexander Walker to convince the captains of every ship in the port of Glasgow to take crates of Johnnie Walker to the four corners of the world. Today, nothing’s changed.

We’re proud to be more than 27,775 talented people . While they make our iconic brands ever stronger around the world, we help them go further than they thought possible. Diageo is where you’ll find a wide variety of personalities, experiences and perspectives , wherever you’re based in the world. It makes for a stimulating and rewarding working environment, where everyone can flourish.

DRINKiQ

What’s your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know on DRINKiQ website (https://www.diageo.com/en/in-society/drinkiq/alcohol-facts/) .