Roles & Responsibilities:
Manage paid media campaigns, working
across an exciting and diverse range of
platforms, including paid search, social,
display, native and video
Work with the Paid Media Account
Director and Paid Media Managers to
develop client campaign strategy to match
ROI
Train Junior Analysts and wider teams
across Found
Work with internal teams to set KPIs for
campaigns and ensure performance is
monitored closely against client goals and
contractual requirements
Develop and maintain close and
productive client relationships as well as
have the ability to identify new business
opportunities from existing clients
Develop a strong insight into each client’s
campaign(s) and provide well-informed,
strategic and timely advice to both clients
and internal departments in order to
continually optimise activity
On a regular basis, client serving ,
communicate directly with client,
attending or leading meetings, creating
campaign plans/changes and
implementing them as required
Maintain an in-depth understanding of the
performance status of accounts at all
times
Work with the Client Leadership and
Sales teams to provide forecasts and
presentations
Keep up to date with the latest changes in
the paid landscape and ensure these are
communicated clearly internally.
Campaigns management
Create an effective account structure
plan, taking into consideration the clients
objectives on AdWords & other required
platform
Daily maintenance of campaigns and
account budgets to ensure client spends
are not exceeded and you are constantly
providing value
Ongoing optimization of account/
campaign, including SQR’s, trend
analysis, competitor research etc.
Works to collaboratively to translate
strategic vision into tactical solutions and
results
Responsible for ongoing optimization
efforts to meet campaign objectives
including but not limited to negative
keyword strategies, website and category
exclusions , Ad creative, and landing
page revisions based on performance
history and the client’s objectives
Consistently looks for ways to improve
current processes or introduce new
approaches.
Set up all tagging as required by the
campaign.
Responsible for daily management of
campaign budgets, on-site conversion
actions and bid management
Works closely with Strategy, Data and
Insights and Service Delivery team to
execute clients’ strategic plans and
provide best in class search engine
marketing solutions.
Reporting
Create and provide campaign
performance reports and ensure they are
shared and communicated well to the
client
Create monthly reports as per company
standards, conducting analysis and
providing commentary for results.
Recommend key actions as a result of
reporting
Ensure GA data is correctly reporting
(cross check, highlight discrepancies)
Job Type: Full-time
Salary: ₹25,000.00 – ₹30,000.00 per month
Benefits:
Schedule:
Ability to commute/relocate:
Experience:
Speak with the employer
+91 9108650220
Application Deadline: 24/06/2022
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