IBM Hiring for Geo Web Strategist at Bangalore, India Full Time

Introduction

As a Geo Web Strategist within the IBM.com organization, you will be part of a team focused on delivering exceptional web experiences, curated to engage local audiences and accelerate growth across the APAC (primarily India)

Your Role and Responsibilities

You will collaborate cross-functionally, within region and worldwide, with stakeholders to land, personalize and optimize integrated web strategies that engage local target audiences and ensure business objectives are strategically aligned. You will develop and execute tactics that optimise traffic, increase relevancy and empower faster time to value.

The ideal candidate will be a proven web strategist who is creative, collaborative, and has a passion for data-driven marketing.

• Land, personalize and optimize web experiences to deliver outcomes against key business objectives.

• Collaborate across Marketing and business stakeholders to define and drive the Geo/country web strategy (including SEO+SEM).

• Take the initiative to relentlessly test and optimize local web experiences using data, research, and experimentation.

• Set baseline performance metrics, track and report KPIs, providing regular updates to stakeholders.

• Be well-versed in a broad set of digital tools across web and analytics.

Required Technical and Professional Expertise

• Bachelor’s degree or equivalent experience

• 2-3 years of experience as a Web Strategist or agency equivalent

• Hands on experience in Adobe Experience Manager Sites, Adobe Target, Adobe Analytics

• Ability to work in a team environment, collaborating with cross-functional teams

• Creative problem-solving skills

• Strong project management and communication skills.

Preferred Technical and Professional Expertise

• Master’s in marketing, advertising or design

• 4+ years of experience as a Web Strategist or agency equivalent

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world’s most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

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About IBMIBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

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At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.