Education and Experience:
• Bachelor’s degree or equivalent in Marketing
• 1-3 years of Digital Marketing Experience
Responsibilities:
– Develop and execute end-to-end digital marketing campaigns across various channels,
including but not limited to, search engine optimization (SEO), Google ads, social media
marketing, email marketing, and content marketing.
– Utilize data-driven insights to optimize marketing strategies, improve campaign
performance, and drive customer acquisition and retention.
– Monitor and analyse website traffic, conversion rates, and other key performance
indicators (KPIs) to identify growth opportunities and areas for improvement.
– Implement and manage lead generation campaigns on Google Ads, Meta ads and other
relevant platforms.
– Create and execute organic social media strategies to enhance brand visibility and
engagement.
– Develop social media content calendar to drive audience interaction and brand loyalty.
– Monitor key marketing metrics and ROI to assess the effectiveness of marketing efforts.
Skills:
– Proven track record of planning and executing successful digital marketing campaigns.
– Strong knowledge of SEO, SEM, social media management, email marketing, and organic
marketing strategies.
– Ability to think strategically and execute marketing plans aligned with business objectives.
– Excellent interpersonal skills to build collaborative relationships within the organization.
– Stay up-to-date with the latest trends, technologies, and best practices in digital marketing
and related fields.
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