Mahindra & Mahindra Ltd. Hiring for DGM – Brand Head EV at India Full Time

Location: IN

Company: Mahindra & Mahindra Limited

Responsibilities & Key Deliverables

Strategizing the Annual Marketing Strategy for the Group (Tractors and Implements) in terms of Brand Management and Positioning, Product Positions, Sales Support, Service and Parts Positioning and its execution. New Product Launches and Communication Strategy. Developing annual marketing activities calendar. Preparing annual marketing budgets and helping in generating ROI, tracking Brand Equity Scores. Management of Customer Touch-points like Dealer Identity, Websites, CRM, Mobile Apps and Social Media Platforms (Facebook, YouTube Channels Etc. Annual Media Planning. Liaison with Advertising Agencies for all ATL, BTL and Digital activities. 360* activity planning for entire business – ATL, Digital and BTL, Exhibitions,Event Marketing activities for brand building and awareness. Prepare State Specific Strategy to drive Brand Equity Scores in weak and strong markets. Tractor and Implements marketingPOS material like brochure creation and caigns for current products. Pricing and Competitive analysisBrand communication analysis of competition brand s and pricing placement of competition in different HP segment. Launch Strategy for new productsIncludes market research, positioning and market activation plan. Coordination with State sales team for ground feedback and preparing future caigns on same. POS Material planningEnsuring availability of POS material for caigns and coordination with vendors for timely delivery. Organizing, planning and co-ordination of events ~customer meets, product launch meets, Exhibitions. To manage a brand within the context of the agreed strategies to maximize long term sales, profitability and brand health KPIs. To plan the long term strategy template to prepare the marketing strategy by discussion with Marketing Leadership tea. To lead creative and media strategy while working closely with Marketing Services function. Lead the process of consumer insighting to identify growth opportunities and drive innovation in product development, new launches as well as marketing initiatives. To deliver major key interventions, with buy-in from Sales senior leadership team. To develop pricing strategies and trade promotions for assigned brand s in close co-operation with the Sales function by identifying trade needs / opportunities. To contribute to the development of strategies for category growth. Decides the overall allocation of budgets for efficient deployment through the brand managers

Preferred Industries

Automotive Industry

Marketing & Comm

Advertising/Marketin

Education Qualification

Bachelor of Engineering; MBA; Graduate; Masters in Marketing Management

General Experience

10-15 years of Work Experience in Auto, Advertising Agency, Farm, Construction Business.12-14 years overall (Preferred – At Least 5 years experience in Automobile industry; Preferred – experience in Field Sales

Critical Experience

10-15 years of Work Experience in Auto, Advertising Agency, Farm, Construction Business.Innovative Mind-Set.Experience of handling renowned brands, Product Launches.Independently handling Marketing Campaigns and Liaison with Advertising Agencies.Has spent at least 5 years in the Automobile industry.Preferred experience in Field Sales within MandM.Has in depth product knowledge and is well versed with Marketing tools and metrics.Has the ability to understand multiple stakeholder interests and respond accordingly.Has the ability to garner consumer insights while mentoring and leading the team to drive innovative brand concepts, product ideas and execute effective media plans

Mahindra Leadership Competencies

Strategic Business Orientation_Business Perspective

Strategic Business Orientation_Anticipating and Leveraging Business Opportunities

Strategic Business Orientation_Strategic Foresight

Strategic Business Orientation_Global mind-set

Leadership through Sustainability_Strategize around,Sustainability Drivers

Leadership through Sustainability_Frugal mind set

Leadership through Sustainability_Stakeholder focus

Leadership through Sustainability_Triple Bottom Line Sensitivity

Customer Focus_Customer Sensitivity

Customer Focus_Customer Delight

Customer Focus_Service Orientation

Innovation Led Transformation _Idea Orientation

Innovation Led Transformation _Change catalyst

Innovation Led Transformation _Risk Taking with Responsibility

Result Orientation with Execution Excellence_Effective Project Management

Result Orientation with Execution Excellence_Passion for Quality

Result Orientation with Execution Excellence_Accountability for results

Result Orientation with Execution Excellence_Agility with discipline

Leveraging Human Capital_Exponential synergy

Leveraging Human Capital_Team development

Leveraging Human Capital_Entrepreneurial engagement

Leveraging Human Capital_Appreciating diversity

Weaving Passion and Energy at Work_Being Passionate about work

Weaving Passion and Energy at Work_Working without Barriers

Weaving Passion and Energy at Work_Blending Fun with work

Weaving Passion and Energy at Work_Learning from Failures

System Generated Core Skills

Brand Value Proposition

Consumer Marketing

Marketing Communication

Customer Analysis

Customer Relationship Management (CRM)

Marketing Strategy

Product Knowledge & Application

Brand Strategy

Consumer Insighting

Customer Value Proposition

Market Research

Product Strategy

Visual Brand Identity

Process Knowledge – MPDS

Brand Positioning

Product Positioning

Sales Support

Communication Strategy

Market Planning

Budgeting & Costing

Media Planning

Liasoning

ATL Advertising

Brand Building

Strategic Planning

Vendor Management

Media Strategy

Digital Sales

Identifying New Markets

Innovation

Pricing strategy

Global Mind-Set

Innovative Thinking

Sales

Mentoring

Team Management

Concept Development

Idea Generation

System Generated Secondary Skills

Visual Communication

People Management

Benchmarking

Stakeholder Management

Advertising

Job Segment: Engineer, Construction, Engineering, Automotive