Mahindra & Mahindra Ltd. Hiring for Digital Marketing& CRM – LMM at India Full Time

Location: IN

Company: Mahindra & Mahindra Limited

Responsibilities & Key Deliverables

Purpose of the Role : Launch & build the LMM brand through website, digital and social media. Create digital marketing strategy, plan & execute integrated digital marketing campaigns for the LMM product portfolio to generate awareness, engagement, consideration and enquries basis business KPIs. To facilitate the operations & implementation of CRM and customer loyalty journey. Drive CRM projects to implementation and play a pivotal role in enhancing and administering CRM systems, developing business processes, enforcing best practices & ensure execution.

1. Work closely with marketing/ brand teams to develop annual as well as campaign level digital marketing strategy for the LMM brand and its product portfolio, align to marketing objectives by studying market insights, competition data and identifying future trends.

2. Work closely with the brand teams, & agencies to ensure readiness & exection of monthly media plan ( paid, owned, earned), social & content strategy, website maintenance/ upgradation, Lead flow & LMS, remarketing using martech tools, analytics and reporting tools, SEO, ORM & more. Plan and execute digital marketing for blockbuster product launches – digital bookings, buzz, digital launch strategy & more development

3. To identify new/ best technology, practices and initatives for marketing across the digital space – creative, media, data & tech

4. Budget efficieny, measure and report performance of overall and key digital marketing campaigns against goals (ROI and KPIs) – weekly, monthly, quarterly

5. To improve positive word of mouth within existing customers and run customer/ employee referral programs

6. Ideate and execute CRM campaign for acquiring new customer. Drive upsell/ cross sell campaigns and ensure loyalty and customer retention.

7. Definition and analysis of CRM KPI’s and ensuring monthly, weekly reporting & analysis

8. To drive operations of the loyalty programs including enrolment, points accumulation & redemptions. Ensure alliances, partnerships for loyalty programs.

9. Enforcing best practices with dealerships to drive customer data quality, improve customer profile and ensure sanctity of database

10. Monitor & control CRM budgets, costing and ensure coordination with agency partners

11. Monitoring call centre performance & ensuring that key SLA’s and KPI’s are met. Managing customer escalations and coordination with agencies and internal teams for resolution of issues

12. Setting up a review mechanism and checklist for all CRM related activities including campaigns, loyalty program and call centre.

Preferred Industries

Sales

Marketing & Comm

Computers, Software

Advertising/Marketin

Education Qualification

MBA in Marketing. Graduate in IT will be an advantage.

General Experience

5-6 years of experience in Digital Marketing & CRM – agency or client side experience preferably in BFSI/Automobile/Dot com/ Technology.

Critical Experience

5-6 years of experience in all aspects of digital marketing & CRM. Should have an ability to judge campaign ideas and self drive campaing execution on tight timelines. A working knowledge of all front end and backend, involving media plan ( paid, owned, earned), social & content strategy, sitecore based website, Lead flow & LMS, remarketing using martech tools, Analytics and reporting tools, SEO, ORM. Knowledge of Sales Force or similar tools & other related CRM software will be of added advantage

Competency to evaluate program ROI. Experience in managing and running loyalty programs

Mahindra Leadership Competencies

Strategic Business Orientation_Business Perspective

Strategic Business Orientation_Anticipating and Leveraging Business Opportunities

Strategic Business Orientation_Strategic Foresight

Strategic Business Orientation_Global mind-set

Leadership through Sustainability_Strategize around,Sustainability Drivers

Leadership through Sustainability_Frugal mind set

Leadership through Sustainability_Stakeholder focus

Leadership through Sustainability_Triple Bottom Line Sensitivity

Customer Focus_Customer Sensitivity

Customer Focus_Customer Delight

Customer Focus_Service Orientation

Innovation Led Transformation _Idea Orientation

Innovation Led Transformation _Change catalyst

Innovation Led Transformation _Risk Taking with Responsibility

Result Orientation with Execution Excellence_Effective Project Management

Result Orientation with Execution Excellence_Passion for Quality

Result Orientation with Execution Excellence_Accountability for results

Result Orientation with Execution Excellence_Agility with discipline

Leveraging Human Capital_Exponential synergy

Leveraging Human Capital_Team development

Leveraging Human Capital_Entrepreneurial engagement

Leveraging Human Capital_Appreciating diversity

Weaving Passion and Energy at Work_Being Passionate about work

Weaving Passion and Energy at Work_Working without Barriers

Weaving Passion and Energy at Work_Blending Fun with work

Weaving Passion and Energy at Work_Learning from Failures

System Generated Core Skills

Consumer Insighting

People Management

Presentation Skills

Strategic Planning

Analytical Thinking

Negotiation

Digital Marketing

Social Media Marketing (SMM)

Search Engine Optimisation (SEO)

Competitor Analysis

Media Strategy

Agency Management

Consumer Marketing

Sales Support

Creative Thinking

System Generated Secondary Skills

Job Segment: Automotive