MEDIA Hiring for Performance Marketing Manager at Mumbai, Maharashtra, India Full Time

Job Description

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Execute all digital marketing Campaigns on Channels: Search, Display, social media and programmatic for both web and mobile assets across channels/platforms like Google Ads, AMO, Bing Ads, Adobe Ad cloud, GDN, Adobe Display, Sizmek, Facebook, LinkedIn, etc.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Campaign management and optimization
Identify trends and insights, and optimize spend and performance based on the insights
Track and report key campaign KPI’s on weekly and monthly basis
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills:Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement.
Experience Required: Min. 4-5 YearsSalary: As per Industry standard.Job Type: Full-timeSchedule:

• Monday to Friday

Experience:

• total work: 4 years (Preferred)
• Performance marketing: 3 years (Preferred)

Expected Start Date: 15/07/2022