Responsibilities
Event Strategy and Planning: Devise and implement an events strategy aligned with Myntra’s goals and targets. This would involve identifying opportunities for engagement, cross-sell, customer retention and customer acquisition. Program Management & Cross-functional Coordination: Oversee end-to-end management of events from planning to execution. This would involve coordinating with various teams (marketing, Category, Demand Management, Store Operations ) to ensure seamless execution of event strategies.Innovative Event Conceptualization: Generate innovative ideas & constructs for events, considering trends in the fashion industry and emerging technologies, ensuring each event stands out and aligns with Myntra’s brand identity & objective.Collaboration and Partnerships: Cultivate strategic partnerships with brands and other platforms to enhance event experiences and drive collaborative campaigns.Performance Measurement: Establish KPIs and metrics to evaluate event success, conduct post-event analysis, and generate insights for continuous improvement and refining strategies for future events.
Qualifications
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