Pitney Bowes Hiring for Marketing Campaign Analytics Manager at Pune, India Full Time

At Pitney Bowes, we do the right thing, the right way. As a member of our team, you can too.

We have amazing people who are the driving force, the inspiration and foundation of our company. Our thriving culture can be broken down into four components: Client. Team. Win. Innovate.

We actively look for prospects who:

• Are passionate about client success.

• Enjoy collaborating with others.

• Strive to exceed expectations.

• Move boldly in the quest for superior and best in market solutions.

Job Description:

Your role as Campaign Analytics Manager will have cross-BU responsibilities with primary focus to the SendTech Business Unit. You will be an integral part of our talented team, supporting our continued growth, particularly in shipping. The position reports to the Senior Manager, Client Analytics. You will coordinate with global and cross-functional stakeholders across Client Analytics, Digital Analytics, Growth Marketing, Product Marketing and Management, Onboarding and Activation, and external Partners.

In this role, you will be the analytical and optimization expert for driving improvements for campaign-level analytics in offline and digital marketing, with a focus in account-based marketing supporting our shipping growth. This includes a balance of data analysis, data visualization, marketing/campaign optimization and storytelling. Expertise and insights will be expected to influence campaign strategy, targeting, audience management, test design, reporting and optimization. You will partner with marketing campaign managers, product marketers and agency partners to assess, optimize and plan marketing performance that adds significant business value.

Responsibilities include, but are not limited to:

• Holistic campaign reporting, end to end for SendTech Growth Marketing using individual ad platforms (like Google Ads or LinkedIn), Adobe Analytics, Salesforce, Marketo, Snowflake, and D&B Customer Data Platform, ThoughtSpot – to help optimize ad budget

• Serve as team lead for SendTech within Campaign Analytics

• Conduct analytical assessments of campaign performance, isolating key drivers of success aligned to business goals

• Holistic attribution analysis and provides strategic recommendations on where to invest budget

• Drives Marketing ROI assessment for SendTech Acquisition

• Create your own deep dives based on current topics and target areas

• Manage and articulate campaign results/insights and analyses to internal clients

• Generate ideas for campaign/channel testing opportunities within channel, ad creative testing, audience testing using Test & Learn best practices

Required Qualifications:

• BS/MS/MBA in a quantitative/analytical discipline such as Statistics, Economics, Data Science and/or Applied Math

• 8-10 years of experience delivering actionable insights for marketing programs

• Experience with traditional database/system languages (e.g. SAS, SQL, etc.) to collaborate with other data analysts/systems

• Experience using data visualization tools to succinctly convey results/trends and insights to business partners with tools like Tableau

• Experience with digital marketing campaign test design, reporting and optimization, including firsthand usage of campaign management platforms

• Knowledge and understanding of test design, include statistical significance, pre-launch audience sizing and analysis.

• Experience analyzing digital web marketing performance using tools like Google Analytics, Adobe Analytics, etc.

• Analytical thinker with a strong passion for visualization, analysis, and evangelizing data usage

• Strong project management and prioritization skills. Ability to manage multiple priorities in order to meet timelines

• Prior experience delivering results within a matrixed environment and working and coordinating with delivery teams across time zones, preferably in the analytics/BI space

• Excellent written and verbal communication skills. Strong ability to influence senior leadership decision-making and secure executive level buy-in

We will:

• Provide the will: opportunity to grow and develop your career

• Offer an inclusive environment that encourages diverse perspectives and ideas

• Deliver challenging and unique opportunities to contribute to the success of a transforming organization

• Offer comprehensive benefits globally ( pbprojectliving.com )

Pitney Bowes is an equal opportunity employer that values diversity and inclusiveness in the workplace.

All interested individuals must apply online.

Pitney Bowes is an Equal Employment Opportunity/Affirmative Action Employer that values diversity and inclusiveness in the workplace.

Women/Men/Veterans/Individuals with Disabilities/LGBTQ are encouraged to apply.

All interested individuals must apply online. Individuals with disabilities who cannot apply via our online application should refer to the alternate application options via our Individuals with Disabilities link.