Sresta Natural Bio Products Pvt Ltd Hiring for Brand Manager at Hyderābād Full Time

Greetings from Sresta Natural Bio products Pvt Ltd (24mantra). We are a FMCG Company in the business of Organic Grocery under the brand name 24 Mantra. We are the market leaders in our segment with product range of around 200+ SKU. For more information on our products and services you may visit www.24mantra.com

Sresta is looking for an enthusiastic, creative, independent individual who can add value to the organization.

Job Title – Brand Manager

Desired Candidate Profile

Education- PG: Postgraduate – MBA Marketing

Industry: FMCG Industry /Foods/Beverage

Functional Area: Marketing , Advertising , Digital Marketing (SEO, Performance Marketing, Social Media Marketing, Marketing on E-Commerce platforms) MR , PR , Media Planning, Trade Activations & Promotions

Role Category: Marketing

Role: Product/Brand Manager

Competencies: Influencing Others, Strategy Management, Key Account Management, Innovation, Communication, Conflict Management

Location: Hyderabad

Prior Work Experience – 2 – 5 yrs.

Key skills / Keywords:

Brand Management, Brand Communication, Media relations, Brand Strategy, Corporate Branding, Digital Marketing, Brand Positioning, Media Planning, Advertising Management, SEO, Social Media Management, Channel Management, Trade Marketing, Brand Activation, Modern Trade, BTL, Integrated Marketing, Data Analytics. E-Commerce Management, Team management

Ideal Candidate would be someone with Product Focus skills

· Is alert and sensitive to hidden/unrevealed customer needs; recognizes the need for action to respond to emerging market situations

· Uses creativity to come up with newer strategies of marketing and ensures their execution

· Is updated about the ongoing and future marketing trends and strategies of competitors

· Proactively defines and drives the customer strategies and goals to be achieved by employees

· Evaluates the customer satisfaction measure and take corrective action as and when required

· Encourages team to develop and maintain partnerships with customers

Required Key skills

· Should have experience in Brand Management, Brand promotion, vendor management, agency management, Market Analysis, Marketing Communication, and Product Promotion.

· Experience in Budgeting, Calendar plan and measuring the ROI

· Experience in Data Analysis, on ground activations, advertising (ATL & BTL)

· Developing Pricing strategy, Analyzing Key Metrics such as Ratings, feedback, Order value, commission and set marketing Strategies both (ATL & BTL)

· The Brand Manager will be responsible for the business results of product portfolio. This responsibility will exist throughout the product life cycle from idea through development, launch, operation, and end of product life.

· To prepare marketing strategy for key operating markets to improve secondary sales, to launch new products; to understand the impact of marketing campaigns, to analysis sales trend of various regions, to analyse competitors & their activities.

· To Manage Product Portfolio and monitor the overall performance of the product(s) in the portfolio, determine the opportunities, prioritize, and select opportunities, determine scope and complexity, execute and evaluate.

· To assess existing product performance by collecting and tracking the results of the product according to expectations as well as identifying and implementing course corrections in response to issues that evolve.

· To perform portfolio assessment to determine the current and future state of existing products within the portfolio and to evaluate existing products and products under development to ensure that portfolio returns are met.

· To identify opportunities for portfolio improvements. To identify, capture and document opportunities that will result in an enhancement to the portfolio and will yield improved business results.

· To develop product positioning that shall involve doing competitor analysis, deciding which products to position, and then finally positioning the products according to the analysis.
MIS & Commercial

· To prepare monthly MIS report on the performance of the existing product portfolio, competitor’s portfolio, desired changes, etc.

· To proactively implement audit guidelines in the context of price circulars, scheme communication / approval, credit notes, monitoring, documentation of the same.

Job Type: Full-time

Salary: ₹1,000,000.00 – ₹1,500,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance
• Life insurance
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Education:

• Secondary(10th Pass) (Preferred)

Experience:

• total work: 1 year (Preferred)
• Marketing: 1 year (Required)

Language:

• English (Preferred)

Work Remotely:

• No