Taggd Hiring for Product Manager at Mumbai Full Time

Product Manager

Experience;2 to 4 years

Skills: -Product Mangaer, MARKETING STRATEGY,PRODUCT MARKETING,MARKET RESEARCH,KEY ACCOUNT MANAGEMENT, PRODUCT DEVELOPMENT, PRODUCT MANAGEMENT,BUSINESS STRATEGY

3) Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section

1. To continuously find ways to differentiate the products in a market that is well set with several strong competitors.

2. Build differentiated products and product categories despite being a new entrant and not having the first mover advantage.

3. (How will the challenges differ in this role from the Product category head?)

4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)

Key Result Areas

Supporting Actions

Achieve all the target numbers for the product

• Achieve the targeted numbers for the product one is responsible for.
• Attain the numbers for select set of products / new products / focus products by adequate support to the sales team.

· Track, measure and attain set goals on market share for both volume and revenue for the product.

· Refer to competitors’ analysis to aid achievement of all the target numbers for the product.

· Provide inputs for own product to enhance the product by tracking and analysing feedback from the market.

Front end the execution of the new product development initiatives to ensure continued value enhancement of the product

• Partner with Group Product Manager to provide inputs on new variations or ranges for the product.
• Perform periodic product and market reviews to identify gaps and areas of opportunity for the product.
• Liaison with Group Product Manager to brainstorm new product variation ideas for the product.
• Follow up and coordinate product testing of new products/ranges in partnership with the R&D team.
• Execute the GTM plan for the new products for the product.

Conduct the BTL communication for the product

• Coordinate the on-ground promotion initiatives for the product.
• Implement on-ground promotion activities through BTL in partnership with creative agencies.
• Coordinate and follow up with the Brand team to ensure implementation of ATL activities.

Execute Marketing activities and initiatives for the product

· Refer market requirements to provide inputs for development of collaterals and POS elements to help promote the product.

• Coordinate with various marketing vendors and agencies to ensure smooth and timely execution of the collaterals.
• Refer regional priorities and opportunities to suggest comprehensive marketing initiatives to achieve identified objectives.

Fulfill the demand of the product

· Coordinate with the sales and supply chain teams to ensure adequate and regular supply of products across markets.

5) Job Purpose of Direct Reports: Describe the job purpose of the direct report/s to the job (in 2-3 lines for each report)

*

6) Relationships: Describe the nature and purpose of most important contacts or relationship (except superior/team members) with individuals, departments, organizations inside and outside of the organization, that job is required to interact with in order to deliver the job objectives

Relationship Type

Frequency

Nature

Internal

Product Category Head

Weekly

Update the Product Category Head on marketing plan progress for the product category

Peer Managers

Weekly

Collaborating and exchanging information

External

Marketing vendors

As and when required

To plan and check status of promotion activities

Marketing agencies

As and when required

To plan and check status of promotion activities

7) Organizational Relationships: Provide the structure for a level above and below the position for which this job description is written. Use position titles in the structured and indicate all the reports of the position.

Job Type: Full-time

Salary: ₹1,500,000.00 – ₹2,000,000.00 per year

Benefits:

• Provident Fund

Schedule:

• Day shift

Ability to commute/relocate:

• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)