Hiring Path:
Who May Apply/Clarification From the Agency:
Security Clearance Required:
Public Trust – Background Investigation
Appointment Type
Permanent
Appointment Type Details:
Marketing Statement:
We encourage you to read and understand the Eight (8) Qualities of Overseas Employees before you apply.
Summary:
The work schedule for this position is:
Start date: Candidate must be able to begin working within a reasonable period of time (4-12 weeks) of receipt of agency authorization and/or clearances/certifications or their candidacy may end.
Supervisory Position:
No
Relocation Expenses Reimbursed:
No
Duties
The Strategic Content Coordinator (Monitoring and Evaluation) works under the supervision of the Strategic Planning and Communications Specialist (SPCS) and has no supervisory duties. Collects and analyzes data to gain insights about key Consulate audiences. Analyzes audience response to strategic content and public engagement efforts to fine-tune initiatives. Guides PD colleagues in strategic planning, including setting clear objectives and measuring outcomes. Tracks section’s progress toward defined objectives and recommends adjustments to Consulate engagement and planning, based on quantitative and qualitative data. Assists the Strategic Planning and Coordination Specialist to prepare and adjust the section’s annual strategic plans and initiatives. Collaborates with Embassy New Delhi and outside contractors on Mission-funded advanced evaluation and analysis. Ensures that engagement activities are appropriately recorded in PD Tools and contact databases as required. Drafts analytic and other internal reports and office correspondence in English and Bengali or Hindi.
Qualifications and Evaluations
Requirements:
EXPERIENCE: This position requires at least three years of progressively responsible experience in a multilingual, multicultural or multinational commercial or communications enterprise with public engagement, market research and analysis, and project management as significant components of the job. Experience must include designing and executing information/marketing/advocacy campaigns using multi-faceted (multilingual, multimedia) digital and traditional formats.
JOB KNOWLEDGE:
Detailed knowledge of U.S. foreign policy objectives and American interests in India. Good understanding of U.S. historical, political, economic, and cultural forces that shape U.S. foreign policy is required. Detailed knowledge of traditional and digital communication preferences of PD target audiences in India is required. Comprehensive knowledge of target audience groups including regional, demographic, ethnic, socio-economic, cultural and linguistic factors and the influence of religious, cultural and educational institutions in shaping attitudes is required. Detailed knowledge of commercial marketing techniques, market (audience) analysis and analytics, and customer service is required. Knowledge of trends in regional and international communications patterns and how they affect Indian communications landscape is required. Knowledge and understanding of how to identify engagement opportunities and how to leverage them within the societal norms of that community. Must have knowledge of commercial and regulatory aspects of digital marketing and advertising products and services. Must have general knowledge of project management, including defining project objectives, outcomes, and assessment methods.
Detailed knowledge of all sources of USG strategic content: DOS guidance, functional and regional bureau digital communications materials, Mission public engagement multi-media content (e.g., ambassadorial and other speeches; public events); reliable third party content related to foreign policy goals, as well as legal regulations and procedural guidelines affecting how and when information can be used and the terms for its use is required. Comprehensive knowledge of the PD mission, its role in the India mission, and of PD engagement tools and programs used to convey policy in the public sphere, and knowledge of the related regulations, policies, procedures, and resource streams associated with each are all required.
Education Requirements:
University degree in communications, business, marketing, computer science or local equivalent is required.
Evaluations:
LANGUAGE:
Level 4 (Fluent) Speaking/Reading/Writing English is required.
Level 4 (Fluent) Speaking/Reading/Writing Bengali OR Level 4 (Fluent) Speaking/Reading/Writing Hindi is required.
SKILLS AND ABILITIES :
Analytic skills: Must have strong analytic skills to identify target audiences, understand their sensitivities and identify the best strategic content and delivery means to influence them in support of U.S. policy objectives. Must be able to perceive the emergence of new influencers and changing preferences in information consumption; to assess the impact of evolving content formats and delivery channels; and to lead cross-section analysis to modify approaches for enhanced outcomes.
Communication / Interpersonal skills: Must have excellent customer relations, interpersonal cross-cultural communication skills, and be able to engage key Indian communications, broadcast, marketing analysts and ministry officials. Must be able to tailor communications to fit formal and informal situations and different ethnic, religious, and linguistic cultures. Must have excellent written and oral communication skills, including the ability to develop, write, and edit materials for broadcast or digital dissemination in both English and Bengali or Hindi. Must be able to speak publicly and interview for evaluation purposes. Must be able to brief U.S. officers and visitors on local communication patterns and optimal dissemination of strategic content. Must be able to interpret between English and Bengali or Hindi for professional briefings.
Management skills: Strong management skills are required, including the ability to develop policies, procedures, and guidelines in response to changing communication technologies, formats, and internal Mission preferences for sharing strategic content; the ability to convene groups, reach consensus, and develop recommendations are all required. Must be able to manage projects and oversee budgets, schedules, and daily operations to produce, adapt, and disseminate time-sensitive content, through preferred channels for optimal target audience impact.
Technical skills: Must have good numerical skills to be able to use and develop statistical analyses of audience segments and report impact of PD operations. Good keyboarding, data entry skills, and excellent familiarity with electronic discovery tools (Internet and Google analytics), and standard information retrieval practices and procedures are required. Must be able to use Microsoft Office and PD-specific software, databases, and reporting tools. Full understanding of PD-specific funding authorities and their planning and reporting tools is required.
Availability: Must be available to travel throughout India to develop professional contacts in areas of expertise and to strengthen internal Mission strategic content sharing.
EQUAL EMPLOYMENT OPPORTUNITY (EEO): The U.S. Mission provides equal opportunity and fair and equitable treatment in employment to all people without regard to race, color, religion, sex, national origin, age, disability, political affiliation, marital status, or sexual orientation.
Qualifications:
All applicants under consideration will be required to pass medical and security certifications.
Benefits and Other Info
Benefits:
Agency Benefits:
Locally Employed Staff, including Members of Household (MOHs), and Third-Country Nationals (TCNs), working at the U.S. Mission in Kolkata, India may receive a compensation package that may include health, separation, and other benefits.
For EFMs, benefits should be discussed with the Human Resources Office.
The pay plan is assigned at the time of the conditional offer letter by the HR Office.
Other Information:
For the current COVID-19 Requirements please visit the following link.
HIRING PREFERENCE SELECTION PROCESS: Applicants in the following hiring preference categories are extended a hiring preference in the order listed below. Therefore, it is essential that these applicants accurately describe their status on the application. Failure to do so may result in a determination that the applicant is not eligible for a hiring preference.
HIRING PREFERENCE ORDER:
1. AEFM / USEFM who is a preference-eligible U.S. Veteran*
2. AEFM / USEFM
3. FS on LWOP and CS with reemployment rights **
** This level of preference applies to all Foreign Service employees on LWOP and CS with re-employment rights back to their agency or bureau.
For more information (i.e., what is an EFM, USEFM, AEFM, MOH, etc.?) and for additional employment considerations, please visit the following link.
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