Zee Entertainment Enterprises Limited Hiring for Interesting Job Opportunity: ZEE – Brand Marketing Role – Hindi GEC at Mumbai, Maharashtra, India Full Time

Brand Planning And Building

• Conceptualizing the brand strategy for the brand/shows and implementing the same in conjunction with the Brand lead
• Implement 360-degree activities to showcase every property on air to the consumer, advertiser and trade
• Support the group head with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & sustenance phase
• Steering key strategic interventions in regions aimed at driving business objectives

Consumer Research

• Having an analytical mindset for analyzing data and generating insights for the campaign market
• Understanding the social and digital ecosystem for consumer research and campaign management

Execution

• Managing conversations with the media and PR agency and briefing them on the campaign and communication plan
• Vendor selection
• Preparing a brief for the programming and presentation team
• Provide constant support to the Sales team by trade marketing support and product integrations

Budget allocation & cost effectiveness :

• Ensure cost savings and increasing perception by maximizing alliances and partnerships
• Strike alliances and barter deals to ensure maximum touch points with the consumer
• Allocating the budget with accordance to the Brand Lead
• Analyzing the value add of the campaign

(ref:iimjobs.com)