Aditya Birla Chemicals Hiring for Head – Branding and Communication at Worli, Maharashtra, India Full Time

• Position Title – Head – Branding & Communication
• Department – Sales & Marketing
• Location – Worli, Mumbai
• Business – Chemicals
• Experience – 18 to 22years
• Qualification – MBA

Job Purpose –

1) To spearhead branding and communication with the requisite skill set for both B2B, transition from B2B to B2B2C (commodity to branded) and B2C in sync with the business requirement across all SBUs of Chemicals, Fashion Yarns, and Insulators (CFI) sector.

2) To be a custodian of the Corporate CFI brand, brand architectures and compliances.

3) To provide the requisite skill set to upscale business teams with requisite branding and communication knowledge and tool kit.

4) To ensure communication across external stakeholder in line with business priorities and across internal stakeholders for effective employer branding.

5) To enhance brand value for businesses and companies.

Supporting Actions

To provide skill set for all B2B businesses for creating brands and those that are moving from commodity to branded products and/or services – B2B2C and B2I Spaces

• Value creation strategy in B2B – commodity to brands
• Market Research and Customer Insights
• Create innovations in packaging.
• Agency Empanelment across creative & media
• 360-degree communication – advertising, Promotion, Activations and Exhibitions
• Branding for new project incubation

To provide complete Go-To-Market concept to execution for B2C Initiatives in sync with business strategy

• Consumer Insights and Brand Compass, Brand Strategy, product strategy, propositions, communication & creative routes.
• Digital Communications – creative strategy (brand visualization concept & thematic content), Social Media strategy, SEM, e-retail marketing, integrating all media including website, influencer management, customer engagement, Email marketing, ORM.
• Media Strategy, media buying plans and media buying across traditional and social media, BTLs etc.

To create and be the custodian of all brands – identities, architecture, and compliances

• Trademark & brand-related legal compliance
• Concept to execution on Content Library and Repository Management

To upscale business teams with functional expertise of branding

• Conduct branding workshops and establish guidelines, SOPs, protocols, policies etc.
• Institutionalize listening to voice of customer, consumer insights gathering and brand launches

To spearhead communication to all external stakeholders at a CFI sector level with focus on business priorities reflected by systematic intervention

• Build a One CFI identity to ensure one coherent business Group with focused divisions to unlock value through consistent communication & uniform brand identity.
• Establish purpose of ‘Chemistry for a Greener World’ through corporate communication.
• Conceptualize and upscale CFI website & social media

To lead dissemination of Group and Company level communication effectively across sector

• Percolation of Values and Purpose, Safety protocols, sustainability measures

To build employer brand through communication in a way that creates maximum value for business & provide a recognition platform for employees

• Support in building Employee Value Proposition
• Enhance sector visibility on ABG Onstream and through ABG handles and social media.
• Communicate on Culture of Safety and EHS; Compliance reports /sustainability communication

To uphold the image of the sector and Group across business deals, crisis etc. in the face of mainstream, regional and industry media

• Develop a sector level brand strategy.
• Set-up protocol during crisis management, interaction with external media
• PR and media interactions, investor communication etc.
• Online Reputation Management (ORM)
• Synergistic brand building and uniform communication in business acquisitions, integrations etc.

Interested candidates for the contractual role should send their CVs on with subject line _Head B&C_

Candidates should also mention – CTC/ Notice Period / Current location, while sending their profiles.