The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (COVID-19), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.
Some careers open more doors than others.
If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
This role is part of the India WPB Marketing team and is responsible for developing and executing customer-focused Digital Acquisition strategies and activities to deliver the objectives and ambitions of the WPB India Marketing strategy and plan, in turn driving revenue targets. The team sets the guidance for Digital and Digital Acquisition acqusiition for WPB India to ensure that the Digital experience offered to customers and prospects is consistent and aligned to HSBC brand and WPB India objectives. It has a crucial role in ensuring that Marketing responds proactively and appropriately to the challenges set by the WPB India, within the context of existing and prospective customer needs. The role holder must be fully aware of the opportunities and constraints presented by the economic environment and regulation, the market, technology and our competitors.
The role holder is responsible for:
Delivering the budgeted number of sales volumes for credit cards, digital personal loans and digitally sourced mortgages for WPB and any other prodict added from time to time
Coordinating, managing and implementing Search, Social Media, Alliances & Aggregators commercialisation activities
Developing and overseeing a customer-focused Digital Acquisition strategy, working across the business lines (credit cards, personal loans & mortgages,) to build a holistic strategy which links up with Digital Acquisition activities in other disciplines, ensuring that the customer experience of Digital Acquisition is seamless and well integrated
Managing the governance of Digital Acquisition commercialisation for the (Global Business Line)
Liaises with local HSBC Marketing teams to ensure best practice is understood and re-applied, and that both global and local activities are actively promoted within and amongst all teams
Proactively identifying new Digital Acquisition commercialisation opportunities, including alliance partners and aggregators, listening activities and relevant research into new trends and innovation
Acting as subject matter expert on Digital Acquisition comercialisation and driving strategy and engagement with the business teams, identifying opportunities to support objectives and driving revenue through Digital Acquisition activity
Principal Accountabilities
Develop and execute the Digital Acquisition Marketing strategy and plan
Integrate Digital Acquisition comercialisation activity into all appropriate Marketing activities – optimise the Marketing mix and look for opportunities to socialise HSBC content through activities
Develop Digital Acquisition comercialisation proposals in support of key campaigns where appropriate
Develop new Digital Acquisition channels and creative assets to support Marketing and business strategy
Work with media agencies to create paid media campaigns utilising Digital Acquisition channels, and seek to continually optimise through continuous monitoring and insights from social listening
Liaise with other Marketing teams to ensure sharing of best practice, adherence to Group standards and practices, and optimisation of channel activity
Ensure appropriate response strategies are in place to react to any negative sentiment to minimise and proactively manage reputational risk
Review performance of existing Digital Acquisition comercialisation activity across the bank to support recommendations for how to develop channel usage
Deliver procedures, training and guidance on Digital Acquisition comercialisation as required
Customers / Stakeholders
Work with other members of Marketing in INM RBWM and the business to inform and guide senior stakeholders
Work closely with key Digital and media agencies and strategic partners
Ensure all Digital Acquisition comercialisation activity is aligned with the Brand strategy and has a distinct and differentiated positioning versus other banks
Develop and implement customer engagement activities to acquire customers, building brand loyalty and customer recommendations
Ensure the bank’s brand and reputation are enhanced by social media activities; integrating with PR to actively manage through communications issues using social media
Deliver fair outcomes for our customers and ensure own conduct maintains the orderly and transparent operation of financial markets
Leadership & Teamwork
Support achievement of the HSBC vision, Values, goals and culture in personal behaviour, actions and decision making
Provide technical leadership and support technical excellence by searching out external best practice, monitoring technical and professional developments, sharing knowledge and encouraging others to do the same in the best interests of HSBC and its customers
Encourage and enable constructive cross-country and cross-business teamwork by demonstrating collaboration and matrix management in action and challenging actions and behaviours that are not consistent with HSBC’s diversity policy and/or the best interests of the business and its customers
Requirements
MBA from a reputed business school with at least 10-15 years of overall work experience with at least 4 years of digital marketing experience using Digital Acquisition channels
Thorough understanding of the Digital Acquisition landscape in India
Thorough understanding of retail banking products and services, preferably with some prior experience in a product/ marketing role in a financial services category
Useful Link
Link to Careers Site: Click HERE
You’ll achieve more at HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.
Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Issued by The Hongkong and Shanghai Banking Corporation Limited, India
====================================================================================================
Full Job Description :: Career :: Position Vacant Executive Assistant Department Admin Location Thane-Wagle Estate Work Experience 0 – 2...
Apply For This Jobbr{display:none;}.css-58vpdc ul > li{margin-left:0;}.css-58vpdc li{padding:0;}]]> Urgent Requirement Customer Service Chat Support Executive Non Voice Process Shift – Rotational Night Shifts...
Apply For This Jobbr{display:none;}.css-58vpdc ul > li{margin-left:0;}.css-58vpdc li{padding:0;}]]> Before Applying For This Position, Please Read Full Description Carefully…. Construction Billing Engineer – WNSCBE13092022...
Apply For This JobJob Description Responsibilities · Be involved in the approach to the problem, structure and delivery of the solution. · Contribute...
Apply For This JobFull Job Description Answer and direct phone callsOrganize and schedule appointmentsPlan meetings and take detailed minutesWrite and distribute email, correspondence...
Apply For This JobFull Job Description Job Description Must have Splunk admin OR development knowledge OR experience on Splunk Enterprise Security Creative and...
Apply For This Job