ICICI Prudential Life Hiring for Sr Manager Seo And Website Governanace Mumbai at Mumbai, Maharashtra, India Full Time

Job Description

Understand requirement of the stakeholders, define clear objectives, manage day

to day interactions & build consensus

xefx82xa7 Create reports and determine key performance metrics

xefx82xa7 Measure and report performance of all marketing campaigns, and assess ROI and

KPIs

xefx82xa7 Monitor market trends, research consumer markets and competitorsxe2x80x99 activities

xefx82xa7 Oversee new and ongoing marketing and advertising activities

SEO & Website Analytics | Governance

xefx82xa7 Optimising copy and landing pages for search engine optimisation

xefx82xa7 Performing ongoing keyword research including discovery and expansion of

keyword opportunities

xefx82xa7 Researching and implementing content recommendations for organic SEO

xefx82xa7 Analysing website and social media pages (FB, Instagram, LinkedIn, YouTube,

Quora etc.), making recommendations for improvement

xefx82xa7 Monitoring website traffic, search results, and developing strategies

xefx82xa7 Generating content ideas and working on content creation

xefx82xa7 Updating outdated content

xefx82xa7 Optimising pages for desktop, tablet, mobile etc.

xefx82xa7 UI | UX understanding

xefx82xa7 Analysing the consumer journies and optimising accordingly

xefx82xa7 Developing link-building strategies

xefx82xa7 Keeping up to date with new trends and SEO best practices

xefx82xa7 Working with web development and relevant teams to implement solutions

xefx82xa7 Understanding the behavior and expectations of online visitors