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Private Jobs / Private Sector
Kotak Mahindra Hiring for Team Member – WBG HO / IPO / CIP – Customer Service at Mumbai Full Time
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Job Description : To contribute to the entire spectrum of marketing activities for Kotak CIIB including all its verticals
- 360 launch
- Ideate, plan and execute new product launches across all platforms- ATL, BTL etc
- Events
- Ideation and end-to-end execution of events at a national or regional level
- Innovative ideas of connecting with TG at these events
- Liaison with event management agencies / Bankers / vendors etc
- Ideate, plan and execute for new client acquisition and engagement with existing clients
- Digital & Social
- Support product teams for end to end launch and support of key digital projects /app development/communication plan etc
- Building a strong presence of the brand and key leaders across social platforms
- Managing content regularly and updating the website and social media platforms with out of box campaign ideas
- Product and Marketing communication
- Work with cross functional teams and assist in providing marketing support with the help of product / service collaterals , developing new product proposition
- Ensure updating of brochures, presentations, online content
- Competition tracking
- Media & PR
- Liaise with PR team to drive launch and coverage for specific launches, events etc
- Ensure consistent media coverage for key stakeholders identified
- Regular reporting to the group marketing team and coordination w.r.t award entries submission, report submissions
- Internal communication
- Designing and executing various internal communication materials, awards support to HR etc
- Marketing Campaign
- Assist in the research work for the advertising campaign or other need based projects
- Assist in coordinating with advertising agencies on the creative
- Assist in coordinating with group marketing / media agencies for planning / buying
- Alliances
- Plan and ideate various initiatives and tie-ups with luxury brands
- Management of Concierge
- Timely budgeting process, expense tracking and vendor payments
Skills required
- Creative bent of mind/able to ideate and innovate
- Good communication and aesthetic sense
- Digital & social expertise (SEO, SEM, Perf marketing etc)
- End to end campaign & event execution
- Sound marketing fundamentals
- Strong interpersonal skills
- Fluency and command over English
- Basic IT skills
- Ability to multi-task, strong sense of urgency of timelines (agility), demonstrable desire to work hard and accept new challenges, strong work ethic, effective people skills and the ability to work in a diverse team
- Understanding of financial markets is at best an advantage. It is by no means a requirement. Greater value is placed on willingness to learn, creativity, people skills and a strong work ethic
Requirement
- Minimum 10-12 years of experience (preferably an MBA)
- All applicants must ensure no arrears and should show consistent academic performance