Nykaa Hiring for Senior Executive/Assistant Manager – Influencer Marketing at Mumbai, Maharashtra, India Full Time

Role Overview:

The role involves executing influencer-driven campaigns, driving revenue growth, managing affiliate relationships, overseeing financial operations, and collaborating with cross-functional teams. The ideal candidate should have a strong understanding of influencer marketing, affiliate partnerships, campaign execution, and data tracking to optimize performance and engagement.

Role Description:

1. Strategy & Key Initiatives

• Support in NAP strategy development and execution of key initiatives.
• Drive NAP Marketing Activities, including:
• Monthly Testimonial Building Activities.
• Execution of BCA Ads.
• Awareness campaigns for new feature launches.
• Lead execution for all NAP Pinkfluence Sales.
• Build and maintain relationships with Top Affiliates.

2. Program Management & Development

• Launch & manage the NAP Ambassador Program: Strategy, planning, and execution.
• Organize Expert Workshops for influencer engagement and education.
• Support in NAP Design Revamp to enhance usability and effectiveness.
• Plan & execute Monthly CRM strategies to improve affiliate engagement.
• Own NAP IPs, including:
• NAP Ambassador Program.
• NAP Sale Initiatives.

3. NAP Campaign Execution

• Deliver NAP campaigns, activating affiliates per campaign.
• Ensure campaign timelines of 2-3 weeks are met.
• NAP campaign reports monthly after campaign completion.
• Manage manual onboarding of macro/micro influencers.

4. Delivery of NAP Targets & Sale Campaigns

• Drive NAP revenue growth through strategic influencer engagement.
• Identify dormant affiliates and develop activation strategies.
• Collaborate with external partners (Wishlink, Lehlah, YouTube) to scale outreach.
• Plan and execute NAP Sale Initiatives, including:
• Affiliate Workshop per Sale.
• Top Affiliate Calls for Sale Activation.
• Pre-Sale Event.
• Top Sale Boxes Distribution.
• Sale Reminder Emails for the entire database.

5. Relationship & Community Management

• Conduct monthly interactions with top affiliates via calls and messages.
• Grow monthly active NAPpers through workshops, events, and proactive communication:
• Strengthen brand partner relationships, ensuring a quarterly NPS.

6. Operations & Financial Management

• Review and approve 200+ affiliate profiles monthly at the backend.
• Oversee affiliate payouts biannually.

7. Data Tracking & Performance Analysis

• Maintain and analyze weekly, monthly, and quarterly reports on NAP performance metrics.
• Track campaign effectiveness.
• Submit data-driven insights for continuous improvement and optimization.

Knowledge, Skills & Qualification Requirements:

• 3-6 years of experience in influencer marketing, affiliate partnerships, or digital marketing.
• Strong knowledge of influencer campaign execution, affiliate platforms, and digital strategy.
• Experience in handling large-scale influencer programs and event activations.
• Excellent understanding of data analytics, campaign reporting, and performance tracking.
• Ability to multi-task and work cross-functionally with multiple teams.
• Strong communication, negotiation, and stakeholder management skills.
• Proficiency in Excel, Google Analytics, and affiliate marketing tools.