Britannia Industries Limited Hiring for Rural Distribution Development Manager at Mumbai, Maharashtra, India Full Time

Position Title

Rural Distribution Development Manager

Function

Sales

Location

Job purpose

Key Job Responsibilities

Ensure RURAL market implementation and hygine.

• Setting objectives for SS & RPDs.
• Observe SDA /PSM operations in the given markets.
• Align sales team to Drive Vikas App & Shakti Penetration.

Field Effectiveness & people development.

• Working closely with the sales team to drive field efficiency at SDA/PSM /RURAL ASE level.
• Driving Rural Field force , on boarding of RPDs , SDA KYC , Ensuring Maximum SDA earn incentives

Ensure effective implementation of Rural Initiatives & Driving Rural PCC growth

• Identify the geography/ RPDs at Cluster level to Drive Desired PCC
• Identify Weak Clusters and drive Width and Depth of Distribution
• Conducting Brand level activities thru Micro Marketing , to Gain Rural Market share

Planning and Executing Rural Distribution

• Expansion of Rural Distribution through RPD App ECO
• Ensuring all 3k+ Villages are Covered effectively
• RPD billed as per AOP
• Appointing New RPDs in LDMC locations
• Driving ULPR in Rural business

Desired competencies

Distribution knowledge, Market Execution, Business Development, Rural Distribution , Influencing People without their direct reporting , SDA/PSM Salary and Incentive Management , Training Skills

Education Qualification

MBA

Experience (in Years)

6-9 Years’ Experience in FMCG Industry

Stakeholders (Internal)

• RSM/SOM/ASMs
• BDM
• Brand/Category Managers
• Supply Chain representatives
• IT SPOC
• SDM Team IT SPOC
• SDM Team

Stakeholders (External)

• Consultants
• Vendors (IT / Trade activation/ Visibility Impact agencies)